Market Engineer with a solid background in the design, execution, and management of marketing and communication strategies aimed at institutional positioning, brand development, and the strengthening of public and private projects. Her academic training and professional experience have allowed her to establish herself as a well-rounded strategist with analytical vision, creative thinking, and a strong ethical sense in decision-making.

Throughout her career, she has led and supported strategic marketing processes within public entities, political campaigns, and corporate organizations, contributing innovative solutions for diagnosing, structuring, and transforming market needs for products and services. Her experience includes the development of communication strategies, advertising, and institutional image management, as well as the coordination of work teams and interdisciplinary projects.

She has provided professional services to municipal-level entities, contributing to the strengthening of programs, policies, and projects aimed at the rural sector and economic development, demonstrating a strong commitment to social impact and sustainable territorial growth. Additionally, she has notable experience in the political and corporate fields, advising on marketing and positioning strategies for electoral campaigns and public representative bodies.

Her experience at MORENO ALVAREZ ABOGADOS As Strategic Marketing Coordinator, she strengthened her profile in corporate communications management, legal branding, and strategic management of professional services, aligning the firm’s value proposition with its institutional objectives.

She is distinguished by her professional responsibility, adaptability, collaborative leadership, and strong ethical training, which guide her professional practice toward building trust, credibility, and sustainable results. Her approach combines the technical rigor of market analysis with a human and strategic perspective, making her a professional well prepared to take on highly demanding challenges and to contribute effectively to the growth and positioning of organizations.